Skedsheet Blog

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Coming up with an elevator pitch

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elevators by Penningtron - http://www.flickr.com/photos/byebyeempire/80889416/ Skedsheet needs a really concise, clear and compelling explanation – an elevator pitch – to answer “what is skedsheet?”. 

It’s called an elevator pitch because you’re supposed to imagine what you’d say if you got into an elevator with a prospective customer. And you only had that time of the ride up to give the other person an idea of what you do, why it’s interesting, and why they might care.

Maybe that’s 30 seconds, but probably even less.

For JobTracker, we’ve come up with a decent answer. 

JobTracker is scheduling and job-management software that helps businesses eliminate the time they waste scheduling and looking for folders every day.

 

It’s kind of a mouthful, but it gets all of the concepts across, mostly in a way that someone who knows nothing about the software gets an idea of what JobTracker is all about.

Since skedsheet is a re-imagined, stripped-down, simplified version of JobTracker in some ways, maybe that description is a decent place to start.  But, just on the face of it, I don’t think that skedsheet is “job management” software.

Skedsheet is scheduling software that helps businesses eliminate the time they waste scheduling and looking for folders every day.

 

But skedsheet isn’t going to be purely targeted toward businesses.  One of the big differences is that skedsheet is going to be useful for even a single person in a business, replacing their own spreadsheet and calendar. 

Skedsheet is scheduling software that helps people eliminate the time they waste scheduling and managing spreadsheets in the office every day.

 

Well, it’s starting to sound a little goofy – scheduling software that eliminates the time you waste scheduling.  It actually won’t eliminate the time you waste scheduling – instead it combine the spreadsheet and the calendar you’re already using today and copies details from one to the other.  I also hope that you could use a skedsheet for a personal schedule in some situations

Skedsheet is scheduling software that replaces the calendars and spreadsheets that people use to manage their business and personal schedules.

 

Also, it’s going to make it easy to collaborate when you’re planning things that involve both a calendar and a spreadsheet.  Oh heck, I’m going to use two sentences. 

Skedsheet is scheduling software that replaces the calendars and spreadsheets that people use to manage their business and personal schedules.  Skedsheet makes it easy to share your schedules with your friends and coworkers online.

 

It’s still not very satisfying, but I’m not sure what’s missing – maybe the fact that we don’t really talk about who those people, or maybe it’s that I don’t know.  I think before I get too clever trying to describe what it is in a very generic way, I need nail down the specifics of who our users will be.

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Written by Harry Hollander

March 24, 2009 at 6:58 am

Posted in Uncategorized

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